Our Story

East Broad Records began in 2021 in Savannah, Georgia — named after East Broad Street, where I returned to my musical roots after the end of a long relationship and a major life transition. What started as a way to support the writing, recording, and release of my first solo album Love Lost, Love Found quickly evolved into something bigger. The label became a home for collaboration and experimentation — sometimes projects blossomed, sometimes they fell apart before reaching the world, but each one shaped our ethos: make art no matter what, and stand with others doing the same.

In those early years, we helped bring Clara Waidley’s first full-length album Summer 4 Ever into the world, supported Dr. & Master Sha on The Way of All Things, and began releasing the prolific output of Prolificators. The work continued through a move to Brooklyn in 2022, where the label grew into a house for musicians, painters, writers, and cross-disciplinary makers — supporting community as much as creation.

In 2023, East Broad Records relocated to Long Beach, California, where it has a creative home at The Vault. Recent projects include the signing of trip-hop artist t-NUC, the joining of painter and writer Sam Hopwood, a new meditation collaboration with Phil Corin, and a documentary film in progress on artist Trinh Mai’s mural Blessed Be The Peacemakers.

Today, East Broad Records functions as a holistic artist development house — a place where art is allowed to take time, take shape, and take root.
Our mission remains clear:

Make art no matter what — and support those who do.

About Our Name

We take our name seriously. East is the direction of the rising sun — the place of beginning, awakening, and becoming. Broad means spacious, inclusive, wide enough for many voices and many forms. And Record comes from the Latin recordari — to “return to the heart.” To record is to remember, to make something that remains.

So we work in sound, in color, and in language — with musicians, painters, writers, and filmmakers. We are building a home where artists can begin, develop, experiment, and make work that is rooted in their own voice and experience. A place where the art is allowed to live, breathe, and take its time.

Founder Whit Whitley

Founder Whit Whitley

Thanks for your interest in East Broad Records. You may contact whit@eastbroadrecords.com if you'd like to collaborate, support, and learn more about East Broad Records.

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