We take our name seriously. East is the direction of the rising sun — the place of beginning, awakening, and becoming. Broad means spacious, inclusive, wide enough for many voices and many forms. And Record comes from the Latin recordari — to “return to the heart.” To record is to remember, to make something that remains.
We work songwriters, musicians, and artists of all kinds who want help getting their art out into the world. East Broad Records is a home where artists are encouraged to make work that matters now, and a place where the art is allowed to live, breathe, and take its time.
Founder Whit Whitley started East Broad Records in 2021 a few years after turning 50 and realizing that no record label would sign an emerging artist this late in life.
Fast forward to 2026, East Broad Records has released 8 albums by artists age 50 and beyond —including Whit's own full-length studio album Love Lost, Love Found.
East Broad Records was born in Savannah, Georiga, then moved to NYC, and is now located in Long Beach, California at The Vault Warehouse.
For inquiries, contact whit @ eastbroadrecords.com.